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Challenge

Create a brand for affordable luxury leather shoes for men that conveys a feeling of confidence, elegance, and durability.
 

Branding
Packaging
The Idea

HUSK AND HYDE : Husk, is the outer layer of the fruit that protects it from decay and Hyde, is a  synonym for leather. The double H come together to form the symbolic monogram of the brand, giving the brand a premium feel.

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