To create a unique piece of visual communication to refresh an old or existing ad campaign with your own unique visual voice to make it relevant to a contemporary audience.

The Idea

Mica (A mineral found in glittery makeups) is illegally mined by child laborers in India. Five to ten children die every month due to the lack of protection and mine collapses. Lush is a handmade cosmetic brand that is mica free and produces its own lab-made synthetic mica. This is less harmful to the people and the environment.


This campaign intends to promote synthetic mica as well as spreads awareness about child labor.    


The 'Black Rebellion' was a makeup statement that included all products black and shiny.


In order to get the message running, the staff would campaign the product on themselves as a rebellion against child labor and also promoting the product, synthetic mica.