Challenge

Develop an idea that uses delivery as part of the Burger King app to delight and surprise 18-24 year old Burger King guests.

The Idea

We are a generation of instant texters and Instagram scrollers. We like to do things quick and don’t like the wait. Not for ads, not for messages and definitely not for food. So why make ordering food so long?


Introducing to you, P!NG by BK, a keyboard plug-in that’s friendly with any and every platform you’re on, letting you order & ping burgers without interfering your gossip sessions!

Branding
Packaging
Concept
Team
Zeniya Karani
Abhay R
Shivani Chugh
Yatharth Roy
Meghna Saji

LINGO!!

THE NEW

2. DROOL OVER THE MENU

1. SWITCH TO THE

BK KEYBOARD

3. SELECT YOUR

BURGER

4. MAKE PAYMENT

AR FILTERS

INSTAGRAM STICKER

Illustration