The Wonder Box aims to educate kids about the lesser-known facts about the festival in an exciting manner.​ 

Ferrero India  launched a new campaign to introduce the "Kinder Joy Diwali Wonder Box" as a premium gifting option, especially for kids. The new offering revolves around the concept of kids' gifting during festivals. The campaign continues to build on the tagline of '#KhaokheloKhushRaho.' The TVC aims to showcase the moments of happiness in the lives of kids during the festive season.

Through the entire edutainment journey, the kids will be able to navigate through an exciting new world of stories, comic books, DIY activities, and filters-all inspired by the traditions based on Diwali. To keep up with the festive spirit, the Wonder Box would also include DIY kinder toran, Diya, a Diwali greeting card, and a lantern.